The Dead Data Problem
Technological progress has proceeded at a breakneck pace ever since the dot-com bubble at the turn of the millennium. Just a scarce 25 years later, the economy has cycled through the rise and fall of thousands of companies. Each of these companies needs a website, a company email or some form of intranet, and sometimes an app for its products. On top of this, larger companies use productivity tools or CRMs. All these technologies produce and hold on to large amounts of data on a daily basis.